We’ve chatted about Diggnation being an innovative, yet mind-hurtingly simple concept, but the reason it became huge was because of its ‘double take’ factor. This is what happens when something you didn’t expect catches your eye, whether it’s for controversial reasons (I cant believe he / she did that), innovation (Dyson) or the offering is so darn good that you cant imagine living without it (iPod?) or better than any other offering (iPad anyone?).
In an effort to simplify things, we are cutting quite a few corners with this explanation, but you get the gist.
To really get the ‘double take’ factor you must do something that is ‘out of the box’ much like Diggnation was.
If you are ready to think all ‘blue sky’… Check out guerilla marketing.
Thinking caps at the ready!
